Glenn Hymers, President & CEO

The short answer is yes. And yet, according to a 2023 study, only 48% of millennials have life insurance. If you’re one of the 52% that isn’t insured and have been asking yourself, “should I get life insurance in my 30s?”, we’re here to tell you why you should – and sooner rather than later.

Kids these days. It can be impossible to know what to get them for Christmas or other celebrations when they seem to have, well, everything. And with the holidays just around the corner, many a grandparent may find themselves wondering what unique, lasting gift they can get for their grandchild...

True or false: Life insurance is about financially benefitting from somebody’s death. If your gut reaction is to say “true,” you’re not alone. Life insurance is probably one of the most misunderstood products out there. But for the record, the answer is a great big resounding FALSE.

While purchasing life insurance for a baby may seem a bit dark, we promise it’s quite the opposite. Keep reading to understand why it’s better to buy a whole life insurance policy for your little one sooner rather than later. (And why it means you're planning for them to live a nice, long life!)

If your parents bought you a whole life insurance policy when you were a child, you may be unknowingly sitting on a goldmine. Over the years, your policy has been quietly building value, and now that you're thinking about buying a home, you might be wondering if you can tap into that growth to help with your down payment...

Pregnancy or infant loss can result in feelings of grief, sadness, and even shame, making it a particularly hard time for parents – a time that is often faced alone... Warning: This article contains sensitive content about pregnancy and infant loss.

In Canada, sometimes it can feel like almost everything is taxed — our income, our purchases, and even our savings. With so many things falling under the tax umbrella, it’s natural to wonder about life insurance. You might be asking yourself, 'Does the government take a cut from that too?'

While crowdsourcing platforms can most certainly act as a lifeline for some people, it’s no substitute for the security and peace of mind that comes with the right life insurance policy. Why? Because, simply put, a crowdfunding platform like GoFundMe is not life insurance.

Couples share responsibilities for everything from household bills, to raising children, to planning for retirement. And of course, change is inevitable over the lifetime of a marriage or partnership, especially when jobs and income are more fluid than ever. That's where life insurance for couples comes in.

Yes, there are some less romantic parts about officially becoming a couple – and that includes joint banking, taxes, and planning for your financial future, which should include life insurance for couples.