Our goal is to grow… to give.

That’s because we reinvest a portion of our corporate earnings into our member benefits, giving members the opportunity to support their family, their community, and the causes they care about. (Find out how you can get funding to lead an Action Team.)








How we give back together

$56.5+ Million*

Given by Serenia Life and our members to support individuals and communities all over the world.

864,526+ Volunteer Hours*

Invested through member fundraising events and volunteering abroad and at home opportunities.

*Calculated from 1972 to December 2023; including the value of member volunteer hours, based on the calculation rate recommended by the Canadian Centre for Philanthropy.

How we support your communities


We donate to local charities annually through our Payroll Deductions Program.


We match employee donations up to a maximum of $5,000 each year as part of our Annual Charity Corporate Match.


We inspire our advisors to give back through bi-annual Giving campaigns and incentives.


We’ve contributed to dozens of fundraisers and charitable organizations over the years.


We encourage our employees to make an impact in the community by offering a yearly Volunteer Day to participate in a fundraising event or organize their own.


Not only do we provide employees with the time they need to support a cause hands on, we also offer team volunteer opportunities throughout the year.

Members like you make it possible

Each time you purchase an insurance or investment product through Serenia Life Financial, you are enabling us to give a little more. Thanks to a long history, a strong foundation, and some highly competitive products and services, we are able to live up to our values of giving back. And we’re proud of it.

Proudly Canadian

Approaching 100 years of history – protecting over 33,000 members across Canada today

A Strong Foundation

$3.87 billion of in-force insurance as of December 31, 2023.

Competitive Products

$376 million total assets under management as of December 31, 2023.

How we support our members

Protecting futures

We offer flexible insurance and investment solutions to help protect their financial future – at every stage of life.

Uncomplicating insurance

We uncomplicate insurance so our members can feel confident they are making the right decisions for themselves and their families.

Providing support

We offer one-to-one guidance, including a FREE Needs Analysis when life throws them a curveball… or a home run.

Leading with kindness

We share our profits through community outreach, direct donations, and unique member benefits that help our members support the causes they care about.

Giving back

We provide seed money to members who wish to lead an Action Team and fundraise for a cause that is near and dear to their heart.