Aaron Middleton

Taking out a life insurance policy to offset a debt can mean giving yourself permission to take on more opportunities with less worry about how your loved ones will be affected down the road. Here’s how to start rethinking all the ways life insurance empowers you while you’re alive and doing things for others...

Your income pays for everything. If it ends or gets interrupted for months or years, you need a Plan B – and fast. Why? Because if your loved ones depend on your income, you’ll want to be sure they’re protected financially if the unexpected were to occur. Learn how to pay the bills and keep life on track for your loved ones...

The Canadian Anti-Fraud Centre reported 23,113, victims of fraud in 2025 (up to September 30th), with a total reported dollar loss of more than $544 million over that same period. While these numbers seem to be down from the previous year, we all know that scams are still a pervasive issue that need to be dealt with. Here are 10 ways to avoid being scammed this year...

Comparing apples to apples is a good idea if you’re looking for the best apple. But what if what you really need is an orange — and no one told you? It can be like that when you shop for life insurance in Canada on your own. That's because it can be challenging if you don’t get it right from the start. This article will help point you in the right direction...

Although the idea of buying life insurance for a newborn might feel unusual at first, it’s actually a long-term financial gift that becomes more valuable the earlier you get it. (No kidding!) Find out why baby life insurance can be a meaningful investment in your child’s future.

For many Canadians, retirement income isn’t as straightforward as it once was. With fewer workplace pensions and longer life expectancies, the challenge isn’t just saving for retirement — it’s knowing how to turn savings into reliable income that lasts. This is where an SPA comes in...

If you’ve ever searched for life insurance online, you’ve likely seen ads for guaranteed life insurance in Canada. Before you make a quick decision, we’d like to help you understand what you’re buying, how it works, and whether or not there’s a non-guaranteed alternative that’s more affordable and better suited to your needs. Let's compare…

The charts in this article help you estimate the monthly cost of taking out a term life insurance policy or a whole life insurance policy in Canada. Serenia Life offers both kinds of coverage so we can help you decide which one is right for you.

If you search online for money-back life insurance, you’ll likely get a lot of hits because some countries allow insurance providers to offer money-back term life insurance policies. What this means is they promise to give back the money you spent on coverage if you outlive the term of the policy.

More Canadian entrepreneurs are looking into a strategy known as infinite banking — in other words, a way to “be your own bank” — by creating a personal source of financing. Through this approach, business owners can gain more control over cash flow, reduce reliance on outside lenders, and build long-term wealth.