Your Family

Rather than planning for their death, life insurance is about preparing for your children’s future – their financial future. Just like you might invest in a child’s RESP, whole life insurance for kids comes with an investment component that can grow over their lifetime.

Life insurance might seem like a complex topic, but in simple terms, it's all about ensuring financial security for our families — especially for our kids. While talking to them about it might not be on the top of your to-do list, there are some real benefits to starting this conversation early...

Kids these days. It can be impossible to know what to get them for Christmas or other celebrations when they seem to have, well, everything. And with the holidays just around the corner, many a grandparent may find themselves wondering what unique, lasting gift they can get for their grandchild...

While purchasing life insurance for a baby may seem a bit dark, we promise it’s quite the opposite. Keep reading to understand why it’s better to buy a whole life insurance policy for your little one sooner rather than later. (And why it means you're planning for them to live a nice, long life!)

While crowdsourcing platforms can most certainly act as a lifeline for some people, it’s no substitute for the security and peace of mind that comes with the right life insurance policy. Why? Because, simply put, a crowdfunding platform like GoFundMe is not life insurance.

Couples share responsibilities for everything from household bills, to raising children, to planning for retirement. And of course, change is inevitable over the lifetime of a marriage or partnership, especially when jobs and income are more fluid than ever. That's where life insurance for couples comes in.

Yes, there are some less romantic parts about officially becoming a couple – and that includes joint banking, taxes, and planning for your financial future, which should include life insurance for couples.

Families come in all shapes and sizes, and family life insurance is a great way to make sure everyone is protected. Whether you’re a single parent or one half of a partnership, you likely want the same thing as every other parent – security and protection for the ones you love.

All parents benefit from having some kind of life insurance, especially when their children are young and financially dependent. Why? Because, in the event of a parent's death, it replaces the income that keeps their little ones fed, clothed, housed, and more.

There are many reasons why a parent or grandparent should take out some form of permanent life insurance coverage on a newborn, and we’ll cover them all in this article. But here’s one you probably haven’t heard before: You control the money.