Your Family

It’s easy to overlook the financial impact of losing a stay-at-home spouse. That's because they're responsible for unpaid labour — like childcare, cooking, cleaning, and managing the family’s schedule. But if they were gone, the surviving partner would likely need to pay for daycare and housekeeping, and may even need to take time off work until household management was figured out.

Yes, there are some less romantic parts about officially becoming a couple – and that includes joint banking, taxes, and planning for your financial future, which should include life insurance. We get it – the last thing you want to think about is your fiancé(e) dying. But let’s think for a moment. If you knew you could protect your partner’s financial future in the event of your death, would you even hesitate?

Life comes with a lot of milestones: moving out on your own, building a career, starting a family, buying a home, and eventually planning for retirement. Each of these different life stages brings new financial responsibilities — and sometimes new people who depend on you. Life insurance is a tool that helps protect those people if something unexpected happens...

Although the idea of buying life insurance for a newborn might feel unusual at first, it’s actually a long-term financial gift that becomes more valuable the earlier you get it. (No kidding!) Find out why baby life insurance can be a meaningful investment in your child’s future.

With children's whole life insurance, your child or grandchild will get a head start on building financial security — thanks to an investment component that has some serious growth potential. That's money they can access when they really need it. Plus, they'll be covered for life!

Rather than planning for their death, life insurance is about preparing for your children’s future – their financial future. Just like you might invest in a child’s RESP, whole life insurance for kids comes with an investment component that can grow over their lifetime.

Life insurance might seem like a complex topic, but in simple terms, it's all about ensuring financial security for our families — especially for our kids.

Kids these days. It can be impossible to know what to get them for Christmas or other celebrations when they seem to have, well, everything. And with the holidays just around the corner, many a grandparent may find themselves wondering what unique, lasting gift they can get for their grandchild...

While crowdsourcing platforms can most certainly act as a lifeline for some people, it’s no substitute for the security and peace of mind that comes with the right life insurance policy. Why? Because, simply put, a crowdfunding platform like GoFundMe is not life insurance.

Couples share responsibilities for everything from household bills, to raising children, to planning for retirement. And of course, change is inevitable over the lifetime of a marriage or partnership, especially when jobs and income are more fluid than ever. That's where life insurance for couples comes in.