Serenia Life Smashes Fundraising Goal in Support of Grieving Children

Serenia Life employees raise $7,245.80 for the Children’s Grief Foundation of Canada, bringing three-year total to nearly $14,000

WATERLOO, ON | June 12, 2026

For the third year in a row, Serenia Life Financial supported the Children’s Grief Foundation of Canada to help grieving children across Canada. On June 9, Serenia Life donated $7,245.80 raised through employee-led initiatives, bringing its total contribution over three years to nearly $14,000.

To mark the milestone, Serenia Life Financial hosted a cheque presentation on June 9, 2026 at its Waterloo head office. Foundation representatives and Serenia Life employees gathered to celebrate the partnership’s impact. Chief Marketing Officer, Angela Ricci, also presented the Foundation with more than 30 children’s books designed to help kids through the healing process after the loss of a loved one.

 

The Children’s Grief Foundation of Canada is a national public foundation that expands grief support programs and services for children and youth who have lost a loved one.

“Childhood bereavement can significantly affect a child’s emotional and cognitive development,” said Christina Walton, President of the Children’s Grief Foundation of Canada. “Without proper support, children may face mental health challenges and struggle to cope with loss later in life. This generous donation will help more children access the support they need throughout their grief journey. Every donation offers hope, and we are deeply grateful to Serenia Life Financial and its employees for supporting young people during some of the hardest moments of their lives.”

Employees at Serenia Life’s Waterloo head office raised funds throughout the month of May, with activities that included various team competitions, raffles, silent auctions, multicultural lunches, flower and treat sales, a mini car wash, and more!

 

“We are proud to know these funds directly support grieving children and youth,” said Angela Ricci, Chief Marketing Officer at Serenia Life Financial. “Caring for people is central to who we are as an organization. Our annual campaign for the Children’s Grief Foundation of Canada reflects our core values of kindness and giving back, while giving employees a meaningful way to make a difference.”

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ABOUT THE CHILDREN’S GRIEF FOUNDATION OF CANADA

Established in 2020, The Children’s Grief Foundation of Canada (CGFC) exists to improve life for children grieving the death of a loved one. As a national public foundation, the CGFC leverages philanthropic support to expand access to programs and services for children and youth experiencing grief. The Foundation helps philanthropic-minded individuals and companies craft contributions of all sizes to bring healing and hope to young people during their bereavement journey.

ABOUT SERENIA LIFE FINANCIAL

Serenia Life Financial is a member-based organization that provides insurance and investment solutions to more than 34,000 members across Canada. The business manages assets of $363 million and had $4.7 billion of in-force insurance as of December 31, 2025. Serenia Life is committed to re-investing a portion of its earnings into community outreach and unique member benefits that support members, their families, and the causes they care about. It is on a mission to prove a business can be kind and to inspire generosity in its employees, members, and the communities it serves.

For further information or inquiries, contact:

Christina Walton, President, Children’s Grief Foundation of Canada
Christina@ChildrensGriefFoundation.org

Angela Ricci, Chief Marketing Officer, Serenia Life Financial
ARicci@SereniaLife.ca