There are many reasons why a parent or grandparent should take out some form of permanent life insurance coverage on a newborn, and we’ll cover them all in this article. But here’s one you probably haven’t heard before: You control the money.

It’s not cheap to raise kids, so it’s important to make sure every dollar you invest in their future works as hard as it can. Helping them prepare for whatever comes next is an ongoing process that shouldn’t rely on one solution. Rather, a combination of savings and investment options, anchored by whole life insurance for kids, has the potential to check all the boxes.

"As a psychotherapist, I don’t have the ability to cure a terminal illness. But as a person, I am able to put my shoes to the ground to raise money to fight a disease that is bigger than me, and, hopefully, help others while I’m at it..."

It may not occur to many Canadians that marriage, babies, a new job, or a new house could all impact their life insurance needs. Days like National Insurance Awareness Day force us to stop and think about these types of things... which makes it a good time to reach out to an advisor to ensure our coverage still meets our needs.

Now that good weather is here, why not use this opportunity to do some good in the ‘hood? Here are nine outdoor fundraising ideas to get you started.

Discover practical ways to use life insurance – yes – while alive here in Canada. Plus, how living insurance benefits can protect you when you need it most...

Changes to Canada’s capital gains tax rules may affect your children if you plan to pass down a second property, like the family cottage. The good news is, you can let life insurance pay for capital gains so your kids don’t have to...

Life insurance is something the courts need to consider when they are determining how to split joint assets when a couple divorces. In this article, we help you understand how divorce can impact both your life insurance choices and beneficiaries. Plus, how to calculate your insurance needs after a divorce...

In 2016, the Government of Canada passed legislation that legalized Medical Assistance in Dying (MAID) for competent adults. This article is intended to help you understand how choosing MAID can affect your existing life insurance policy. Warning: This article contains sensitive content about death and medical assistance in dying.

In Canada, approximately one in 14 children will experience the death of a family member by the age of 18. During such times, children are often overlooked in the grieving process and are sometimes referred to as “forgotten mourners.” Here are five ways you can support a grieving child...