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LIFE INSURANCE FOR CHILDREN

It’s a plan for their life — not their death

Why is child life insurance an affordable investment in your child’s future?

  • It comes with a cash value* that grows with your child1 (learn more)
  • You’ll never find a cheaper time to buy than now (here’s why)
  • Access to Serenia Life member benefits – like a baby bonus, post-secondary scholarship, and more… (browse benefits)

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An investment that grows with your child

Buying a whole life policy for your child provides them with lifetime protection, and a cash value that grows over time. This investment component can be accessed later in life – to help pay for post-secondary education, a wedding, or a down payment on a home.

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20-Pay Whole Life Policy benefits include:

  • Serious potential for growth
  • Only 20 years of payments, but a lifetime of protection
  • Access to member benefits that support your family & community

The cheapest time to buy child life insurance is now: Susan and Lemar’s story

Susan is looking for a permanent insurance solution for her 6-month-old son, Lamar.

Overview

  • Susan has a maximum budget of $100/month
  • She is looking for a policy that will grow as her son does
  • She wants a policy with no payments required when her son is an adult
  • She wants to ensure that her son’s insurance continues even if she passes away

Solution: 20-Pay Whole Life Policy for $50,000

  • Paid-up Additions Dividend Option2
  • Owner Waiver Premium Death and Disability benefit
Total Monthly Premiums: $61.38

Lemar’s Policy Growth Potential Over His Lifetime

 

For illustration purposes only, as of January 2024. Age 0 based on male regular rates, paid up additions dividend option, and on $50,000 initial insurance coverage and current dividend scale. Future performance will be different than illustrated due to the variability of the dividend. All numbers in Canadian dollars. Current monthly premium, age 0 is $57.15 payable for 20 years. The policy is “paid up” at age 20.

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Serenia Life's Exclusive Member Benefits³

Post-Secondary Scholarship

Take advantage of a one-time $1,000 scholarship towards any year of a full-time diploma, undergrad degree, or graduate program.

Fundraiser Support

Apply to receive $150 in seed money to get your child started, plus a post-event donation of $100 to the cause you’re supporting.

Bereaved Child

To help provide financial stability to children whose parent(s) have died too soon via $500 in monthly support.

Babysitter's Benefit

Give your 11-15 year-old the opportunity to acquire caregiving skills through an accredited Canadian Babysitting course.

Bundles of Joy

You give your baby the gift of life insurance, and we’ll send you a $100 baby bonus. Just be sure to purchase the policy before baby turns 1!

Safe Communities

Keep kids in your community safe with a safety kit and safety sign that reminds drivers to slow down when neighbourhood children are at play.

Online Will & Power of Attorney

Create your digital will and power of attorneys (POAs) simply, quickly, and at no cost to you – in 20 minutes or less.

Serenia Life Members Are Satisfied Members

3 IN 4
MEMBERS

Are satisfied overall with Serenia Life Financial4

9 OUT OF 10
MEMBERS

Are satisfied with Serenia Life customer service4

NEARLY 4 IN 5
MEMBERS

Are satisfied with their Serenia Life advisor4

3 IN 4
MEMBERS

Are satisfied overall with Serenia Life Financial4

9 OUT OF 10
MEMBERS

Are satisfied with Serenia Life customer service4

NEARLY 4 IN 5
MEMBERS

Are satisfied with their Serenia Life advisor4

Disclaimers

1 Cash values are accessible via a withdrawal, policy loan or surrender. These may be subject to taxation and a tax slip may be issued. Accessing the cash value of the policy will reduce the available cash surrender value and death benefit.

2Dividends are not guaranteed and are paid based on the overall experience of Serenia Life Financial, considering all the risk factors. Dividends may be subject to taxation. Dividends will vary based on the actual investment returns in the participating account as well as mortality, expenses, taxes, lapses, withdrawals, and other experience of the participating block of policies. They have the potential to increase the value of your policy above the guaranteed amount, depending on the dividend option selected.

Additional Deposit Option allows clients to pay an additional premium to purchase paid-up life insurance on the policy. This optional payment is in addition to the required insurance premium. With Additional Deposit Option, clients can enjoy the potential of accelerated tax-preferred growth within their policy. We will not accept an additional premium if it will cause the policy to lose its tax-exempt status.

3 Serenia Life Financial’s member benefits and program are not contractual. They are subject to change and maximum funding limits.

4 PMG Intelligence “Member Satisfaction Research 2022.” Conducted September 2022 on behalf of Serenia Life Financial.

5For more details, please contact us through Member Services at or at 300-470 Weber Street North, Waterloo, ON N2L 6J2. You may view our Privacy Policy online at serenialife.ca/privacy-policy/.