Joe Raine
National Sales Director
I began my career in financial services as an advisor in 2014. Quickly, I built a reputation within the industry, as my peers began to take notice of my tremendous success with cold prospecting. It landed me speaking engagements at financial centres across Ontario. Committed to continued education in the industry, I transitioned from a career sales force channel to the brokerage channel to deepen my understanding of all aspects of the business. I’ve always had a passion for recruiting, mentoring, and coaching. In 2019, I made a full-time transition to my role as District Manager at this organization. I truly enjoy the opportunity to recruit and coach new advisors who will help Canadians protect their financial futures.
I joined Serenia Life because I believe in the company’s core values and principles that they share with their advisors and members. It’s refreshing to see a company with a model that reinvests a portion of the company’s corporate earnings so that their members can support the communities in which they work and live. By being in business for nearly 100 years, Serenia Life has had such an incredible impact on giving back to our local community, as well as communities across the country.
Sarah Dawe
National Sales Manager
I bring extensive experience to the insurance and financial industry, with a strong background in sales leadership, business development, and advisor growth.
Throughout my career, I have successfully owned an insurance brokerage, led high performing teams, and worked with advisors across Western Canada. I provide a unique perspective on the industry, having experienced both the brokerage and insurer side of the business.
At Serenia Life, I’m passionate about building meaningful relationships, mentoring advisors, and helping others achieve their professional goals.
Outside of work, I enjoy travelling, spending time outdoors, and making memories with my family and friends. I bring energy, authenticity, and a people first approach to everything I do.
Lazena Shaikh
Regional Sales Manager
I bring extensive experience to the insurance and financial services industry, with a strong background in life insurance sales, advisor development, and relationship management.
Prior to joining Serenia Life, I worked with RBC Insurance, where I partnered with financial advisors and insurance professionals across Ontario to help grow their life insurance businesses. My experience includes working with a diverse range of advisors and clients, with particular exposure to participating whole life insurance, advanced insurance strategies, and the high-net-worth and business-owner markets.
I am passionate about building meaningful relationships, developing advisors, and helping them identify opportunities to better serve their clients while growing sustainable businesses. I believe that strong sales results come from a combination of technical knowledge, trust, consistency, and understanding what matters most to both advisors and their clients.
I hold my LLQP, and I’m currently working towards my Chartered Life Underwriter (CLU) designation as I continue to deepen my expertise in advanced life insurance and financial planning strategies.
