We’re Legally Adopting Our New Name

Serenia Life: A Brief History

For close to a century, we’ve been helping people protect the ones they love and live generously while they’re at it. There have been changes along the way, but one common thread that connects our past to the present is our shared values – and our desire to make an impact in the communities we serve.

Throughout the years, our commitment to our members has remained unchanged: to protect their financial futures and give back to the Canadian communities we serve. As one of our values, kindness has always been at the core of who we are and what we do.

Kindness is our compass

And while kindness has always been at the fabric of this organization, the Serenia Life brand (and name) represents the next stage in our journey as we continue to welcome more values-based Canadians than ever before.

In fact, that’s why we gave ourselves a new name – to be more inclusive and to grow beyond our legacy while honouring it in everything that we do. Remember: the more we grow, the more we can give.

We’re a grow-to-give company

Our continued growth, coupled with this organization’s consistent financial strength, allows us to grow the resources we have for giving back, and to share them with members like you.

The final step? Transitioning our legal name over to Serenia Life Financial. This is where you come in. As a voting member of Serenia Life, we want you to have your voice heard… and vote.