Angela Ricci, Chief Marketing Officer

Whether you're welcoming a new addition for the first time or the fifth, it's safe to say you'd do anything to protect that precious little life in your arms. And as you look into those wide, trusting eyes, it suddenly hits you – like really hits you – that they depend on you for, well, everything...

Life insurance isn’t about your loved ones getting rich off your death. It’s simply about them having enough money to pay off debt, afford their living expenses, and continue to live the life you had imagined for your family....

Whole life insurance is a type of permanent life insurance that provides lifelong coverage and the ability to grow your money over time. It is a popular option for Canadians who are looking for another way to invest their money, while also protecting their family’s financial future.

If you’re a parent aiming to spend less on back-to-school shopping this year, you can turn a potentially stressful experience into a positive one… with a little bit of creativity and some planning. Read on for nine creative ways to save money on school supplies.

When it comes to figuring out your finances, it doesn’t necessarily matter if you’ve been an A student your whole life – it’s not like they teach Budgeting 101 at high school! But if you use even some of these hacks, you can feel confident you won’t go into credit card debt before the end of the year is up.

Like many millennials, you may have a penchant for all things nostalgic - from binge watching Stranger Things to buying "retro" toys for the kids. Yearning to let your child experience the carefree childhood you remember? We’ve got some age-appropriate tips to help you achieve it.

As a pet owner, our furry, feathery, or scaly friend holds a special place in our hearts. With the growing number of pet owners in Canada, it's essential to consider their future well-being in the event we are no longer able to care for them.

In one way a terminal diagnosis can represent an ending. But, in another way, it is a beginning – a final call to live your life in a different and meaningful way. A mental health expert shares some ways to do this from her own personal and professional experience.

While nobody plans to get sick or hurt while travelling, it’s still a good idea to plan ahead… just in case. Because similar to life insurance, travel insurance is designed to protect you from going into debt should the unexpected occur.

Term life insurance provides coverage for a specified period of time, typically ranging from 10 to 30 years. It is a popular option for those who have short-term debts, a mortgage to pay off, or a family that depends on their income.